Marketing Philosophy

Golden Years is a family owned and operated small business and we believe our marketing should not only accurately display who we are, but should also reflect our values in the process. That’s why you won’t find stock photos or canned quotes in our marketing. The photos are all from our campus and we know everyone pictured by name. We’re proud that each person represented has thought highly enough of the Golden Years to share their story and lend themselves to our marketing.

We also make every effort to support local businesses and in cases where we’ve needed outside talent to augment our in-house marketing efforts we’ve been blessed to work with Julie Nor at Flair Studio in Lake Geneva, WI, Matt Mason Photography in Lake Geneva, WI, LimeGlow Design in Wauwatosa, WI and Central Printing in Delavan, WI.

Our desire is that our marketing effectively and accurately allows you to get to know us and we hope it compels you to call or come visit so that we can get to know you.